Stories Matter but Ratings Matter Too
Impact + Profit Conference 2023 - Panel Videos
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53m
This panel will explore how accurate depictions of science, medicine, policy and culture are important for TV storytelling. We will also discuss what the data tells us about demographic trends in younger audiences, the value of inclusion in entertainment media, and how these two things intersect.
Speakers:
Kate Folb: Director of Hollywood, Health & Society USC Annenberg Norman Lear Center
David Grae: Executive Producer and Writer known for "Madam Secretary", "Without a Trace", and "Gilmore Girls"
Soraya Giaccardi: Senior Researcher at the USC Annenberg Norman Lear Center
Anthony Sparks: Executive Producer and Writer known for "Queen Sugar", "Bel Air", and "Mike"
Zoanne Clack: Showrunner at "Station 19", Executive Producer "Grey's Anatomy"
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