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Watch Cross-Media Storytelling

Watch Cross-Media Storytelling

Cross-Media Storytelling

Impact + Profit Conference 2023 - Panel Videos • 55m

Up Next in Impact + Profit Conference 2023 - Panel Videos

  • Measuring the Impact of Stories

    Storytelling is fundamental to being human. Stories tell us what was, what is, and what could or should be. But how and why do stories shape and change our world? We can use measurement techniques to determine if stories are reaching the right people, at the right time, with the right messages. T...

  • Finding the Sweet Spot

    You can’t make an impact unless people are consuming what you create. Social and behavior change approaches can take both elements into account. Hulu’s popular East Los High has already been proven successful and been adapted for other cities. Others like Shuga Baltimore (the MTV Staying Alive Fo...

  • Amplifying the Power of Entertainment...

    Entertainment can help local communities to think big, start small, and act now. Chris Morgan and Amina Lukanza will share how they engaged young people to “reverse engineer” a school curriculum to create a 55-episode animated series. Brian Walker will discuss advocacy approaches to amplify films...