Measuring the Impact of Stories
Impact + Profit Conference 2023 - Panel Videos
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53m
Storytelling is fundamental to being human. Stories tell us what was, what is, and what could or should be. But how and why do stories shape and change our world? We can use measurement techniques to determine if stories are reaching the right people, at the right time, with the right messages. This panel will share international and U.S.-based case studies of story impact measurement.
Speakers:
Suruchi Sood: Director of Communication Science at Johns Hopkins CCP
Yalda T. Uhis: Internationally Recognized Educator, Author, & Diversity, Equity, and Inclusion Expert
Hua 'Helen' Wang: Professor of Communication at Unversity at Buffalo, Author, & Award-Winning Changemaker
Stella Babalola: Professor at Johns Hopkins Department of Health, Behavior, and Society
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