Three case studies will demonstrate how programs designed for social impact can be commercially successful by strategically incorporating entertainment in their design, production, marketing and distribution. We will hear from Idi Nasire and Caroline Jacoby (CCP) on Nigerian radio, Jordan and John Riber (MDFI) about their success in African television and film and Natalia Cereser (PMC) who will present an example on the impact of a telenovela. The panel will be moderated by Saraniya Thamarajan.

Speakers:
Caroline Jacoby: Senior Program Officer at Johns Hopkins Center for Communication Programs & Entertainment Education Instructor.
John Riber: Award-Winning Impact Filmmaker known for “Tunu: The Gift”, “Everyone’s Child” and “More Time.”
Saraniya Tharmarajah: Public Health Researcher and Theatre Artist.
Natalia Cereser: Vice President of International Programs at Population Media Center.
Idi Nasiru: Senior Program Officer at Breakthrough ACTION-Nigeria.
Jordan Riber: Producer and Director at Children of the Setting Sun Productions.