Opening presentation on Day 1 of the Impact + Profit Conference 2023. SIE Society Co-Founder and Head of Content, Tobias Deml, introduces the origin story of social impact entertainment. Co-Founder, and Co-Executive Director, Robert Rippberger, gives insight into SIE Society's resources and mission. Executive Director of Johns Hopkins Center for Communication Programs, Debora Freitas Lopez, provides background on the work of Johns Hopkins CCP and explains the meaning behind Social Behavior Change Communication (SBCC).