You can’t make an impact unless people are consuming what you create. Social and behavior change approaches can take both elements into account. Hulu’s popular East Los High has already been proven successful and been adapted for other cities. Others like Shuga Baltimore (the MTV Staying Alive Foundation and CBS Studios) and The Sound (by Children of the Setting Sun) are in development. In this panel, we’ll look at how these approaches translate to new markets within the U.S. and from international to the U.S. entertainment environment. We’ll explore what has worked (and what hasn’t) and where the sweet spot is between impact-focused creative content and commercial success.

Speakers:
Noelani K. Auguston: Writer, Producer, Director at Children of the Setting Sun Productions
David Walker: Executive Vice President at Population Media Center
Jordan Riber: Producer and Director at Children of the Setting Sun Productions
David Jammy: Founder of Quizzical Pictures and Executive Producer at Done+Dusted
Georgia Arnold: Co-Founder of MTV Staying Alive