The “Barbie” movie earned more than $1 billion at the box office, increased Mattel’s sales of the iconic doll, is generating Oscar buzz and has sparked discussions about the patriarchy among moviegoers. Julia Toothacre will present data on the film’s impact on views of women in the workplace, attitudes towards the patriarchy and more. Sandra de Castro Buffington will talk about her work with writers and producers to ground their stories in real lived experiences and show evidence of audiences changing their behavior as a result. Frank Connelly will unpack what the success of “Barbie” could mean for future partnerships between brands and Hollywood. Jane Brown will moderate the panel.

Speakers:
Julia Toothacre: Content Spokesperson, Resume Builder.
Sandra de Castro Buffington: President, StoryAction.
Frank Connelly: Head of CSR, SIE Society
Jane Brown: Deputy Project Director, JHCCP